The original website was functioning as an ineffective commerce tool and schizophrenic social media base. My role was to re-design the site to optimize the call-to-action and direct the consumer efficiently through the purchasing process. I did this by highlighting the ecological benefits of the product and separated the website it from its competition by focusing on quality and clarity of product info, as opposed to the typical flash and confusion of similar websites. We determined the appropriate amount of social media information to leave on the site and established a more appropriate and intuitive flow of information.
